Why Marketers Should Think Like Investors

[00:25] Today’s topic: Why Marketers Should Think Like Investors.

[00:34] Find out which two books will help you think like an investor.

[01:08] Investors go after huge TAMs (total addressable markets) and you should too!

[01:52] Why email service providers are far bigger than SEO tools.

[02:19] Focus on delivering a good customer experience rather than making quick cash.

[03:25] Like Jeff Bezos, you have to have a long-term outlook on things.

[04:08] Wall Street is incentivized to look at results from a quarterly perspective.

[04:28] Make things easier by cultivating a long-term relationship and business outlook.

[05:16] Just look at this podcast – we’ve focused on offering a good experience over time.

[05:42] That’s it for today!

[05:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Why Marketers Should Think Like Investors | Ep. #1507