It seems these days everyone is making a podcast, from Michelle Obama and Kate Hudson to Alastair Campbell and Dua Lipa. Covering every subject from health and wellbeing to politics, food and even funerals, the last few years has seen a proliferation of new titles. Although only a third of us are currently listening to podcasts, that number is steadily growing. So who is making money from podcasts, and how? Evan Davis and guests discuss.

PRESENTER: Evan Davis

GUESTS

Jack Davenport, managing director, Goalhanger Podcasts

Sam Shetabi, content director UK, Acast

and

Rebecca McGrath, senior media analyst, Mintel

PODCAST CLIPS

Off Menu with Ed Gamble and James Acaster, featuring Jarvis Cocker, Plosive Productions

The Rest is Politics with Alastair Campbell and Rory Stewart, Goalhanger Podcasts

and

Shagged, Married, Annoyed with Chris and Rosie Ramsay, Avalon Productions

PRODUCTION TEAM

Producer: Julie Ball Editor: China Collins Producton Co-ordinators: Sophie Hill and Siobhan Reed Sound: Neil Churchill and John Scott