Escape Your Limits
LIFTS Episode 63 - Everlast’s Secret to Staying Ahead in the Fitness Industry | PerformX 2025 with Dan Summerson
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025.
In this LIFTS episode, Matthew and Mo are joined by Dan Summerson, Managing Director of Everlast Gyms at Frasers Group.
This episode covers:
- Dan's career progression to Everlast.
- Everlast's hybrid fitness model.
- Focus on younger demographics.
- Modern environment and social media impact.
- Innovation and open culture.
- Wearables and data integration.
- Boutique experience in big box settings.
- Leadership approach and organizational dynamics
To learn more about Everlast Gyms, click here:
To learn more about PerformX Live, click here:
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00:00 Intro
05:55 Transition to Everlast and Hybrid Model
08:52 Economic Model and Retail Integration
19:32 Membership and Market Segmentation
23:53 Innovation and Relevance
27:29 Wearables and Data Integration
30:37 Future Vision and Strategic Planning
33:21 Building a Boutique Experience in a Big Box Gym
36:16 Leadership and Team Dynamics
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