Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. 

Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025. 

In this LIFTS episode, Matthew and Mo are joined by Dan Summerson, Managing Director of Everlast Gyms at Frasers Group. 

This episode covers:

• Dan's career progression to Everlast.
• Everlast's hybrid fitness model.
• Focus on younger demographics.
• Modern environment and social media impact.
• Innovation and open culture.
• Wearables and data integration.
• Boutique experience in big box settings.
• Leadership approach and organizational dynamics

To learn more about Everlast Gyms, click here:

https://www.everlastgyms.com/

To learn more about PerformX Live, click here:

https://performx-live.com/

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00:00 Intro

05:55 Transition to Everlast and Hybrid Model

08:52 Economic Model and Retail Integration

19:32 Membership and Market Segmentation

23:53 Innovation and Relevance

27:29 Wearables and Data Integration

30:37 Future Vision and Strategic Planning

33:21 Building a Boutique Experience in a Big Box Gym

36:16 Leadership and Team Dynamics