Escape Your Limits & LIFTS LIFTS Episode 63 - Everlast’s Secret to Staying Ahead in the Fitness Industry | PerformX 2025 with Dan Summerson
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025.
In this LIFTS episode, Matthew and Mo are joined by Dan Summerson, Managing Director of Everlast Gyms at Frasers Group.
This episode covers:
- Dan's career progression to Everlast.
- Everlast's hybrid fitness model.
- Focus on younger demographics.
- Modern environment and social media impact.
- Innovation and open culture.
- Wearables and data integration.
- Boutique experience in big box settings.
- Leadership approach and organizational dynamics
To learn more about Everlast Gyms, click here:
To learn more about PerformX Live, click here:
======================================================
Support fitness industry news by sponsoring future LIFTS episodes.
Contact us at marketing@escapefitness.com for advertising opportunities.
Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
Shop gym equipment: https://escapefitness.com/shop
View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)
======================================================
Facebook: https://www.facebook.com/Escapefitness
Instagram: https://www.instagram.com/escapefitness
Twitter: https://www.twitter.com/escapefitness
LinkedIn: https://www.linkedin.com/company/escapefitness/
00:00 Intro
05:55 Transition to Everlast and Hybrid Model
08:52 Economic Model and Retail Integration
19:32 Membership and Market Segmentation
23:53 Innovation and Relevance
27:29 Wearables and Data Integration
30:37 Future Vision and Strategic Planning
33:21 Building a Boutique Experience in a Big Box Gym
36:16 Leadership and Team Dynamics