On this episode, Tamara Grominsky, VP Product Marketing and Lifecycle at Kajabi shares how to identify your company’s best customers, discover the value they seek and build a compelling go-to-market strategy that will help you attract, convert and retain them.

Tamara dives into:

- Identifying your best customers using a data-backed approach.

- Customer metrics to consider when you're looking for your ideal customer base.

- The information you need to gather outside of your business.

- Defining a quantified buyer persona.

Learn more at https://tractionconf.io

Learn more about Kajabi at https://kajabi.com/

#product #marketing #innovation #fundraising #fintech

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