The podcast hosts discuss their summer vacation, upcoming travel plans, and the possibility of moving to a Nordic country. They also talk about the positive impact of a recent switch in analytics and the need for conversations about consent and privacy. The hosts mention the upcoming guest appearances for the season and discuss various updates and projects, including a new heavy metal festival and a technical marketing guide.
The hosts discuss the transition from Universal Analytics (UA) to GA4, emphasizing the importance of embracing change and exploring alternative analytics tools if GA4 doesn't meet users' needs.
They highlight the challenges of data consistency and consent in AB testing, advising users to prioritize consistency over comparison and make informed decisions about their data usage and privacy.
Deep dives
Summary of the Podcast Episode
In this podcast episode, the hosts reflect on their summer vacations and share their experiences. The speaker talks about enjoying the summer in Finland and spending quality time with family. They also discuss the weather, with July being cold and rainy. The speaker mentions taking a month off and not working, while acknowledging that not everyone has that luxury. They also briefly touch on other topics like vacation plans, dental appointments, and political situations in different countries.
Importance of GA4 and Universal Analytics Transition
The hosts mention the switch from Universal Analytics (UA) to GA4 and share their thoughts on the transition. They express relief that the fear-mongering and pressure to switch have ceased. They acknowledge that some people may dislike the new GA4 features and compare it unfavorably to UA, but emphasize that UA is still accessible for those who prefer it. They encourage users to embrace the change and consider alternatives if GA4 doesn't meet their needs, as there are other analytics tools available.
Challenges of Data Consistency and Consent
The hosts highlight the challenges of data consistency and consent, particularly in the context of AB testing and privacy. They discuss discrepancies that occur when comparing AB testing data across different platforms like GA4, UA, and testing tools. They emphasize the need for consistency over comparison, advising users to determine an expected range of difference and ensure the same discrepancy persists over time. They also touch on the complexities of consent management platforms and the importance of informed decisions by users regarding their data usage and privacy.
Upcoming Projects and Interviews
The hosts share some upcoming projects and interviews for the podcast. They mention guests like Krista Seiden, Kelly Wortham, Jordan from Snowplow, and Miles Younger. They express excitement about the technical marketing guide, which will be available for free and mention working on new courses and resources. The hosts also briefly discuss their personal blogging experiences and plans for future blog posts. They joke about inviting notable figures like Barack Obama, Serena Williams, and Beyoncé for future interviews.
Summer is over, so we are back in the lab. In this episode, we will reminisce over summer events like UA sunset, comparing data from UA to GA4 and A/B Testing tools, privacy, consent management, and more. As always, we hope you will enjoy unhinged nonsense with occasional nuggets of wisdom.
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