TCC Podcast #182: Business Game-Changers with Rachael Pilcher

SaaS Copywriter Rachael Pilcher is our guest for the 182nd episode of The Copywriter Club Podcast. We've had a front row seat over the past year as Rachael has made dramatic changes to her business and stepped up as an expert in the SaaS space. So we wanted to ask her about: •  how she went from travel blogging to SaaS copywriting •  what she did to find her first clients—it started with job boards •  what she learned running a “little shop” and why she sold it •  why she niched into SaaS and the clients she works with today •  the process she went through to choose her niche •  what she did to transition from blogger to fully booked copywriter •  her processes from start to finish on a project •  what she looks for in clients she takes (and those she rejects) •  her new website and the process she went through to get where she is •  Rachael’s SNACKS framework and how she uses it •  the resources she’s used to improve her skills and grow her business •  value-based pricing and price anchoring •  the biggest mistake she made in her business •  why she hangs out where other copywriters DON’T hang out •  how she works and avoids the temptation of site seeing while traveling •  what Rachael is doing in 2020 This is a good one. To hear it, click the play button below, or scroll down for a full transcript. Or subscribe with your favorite podcast app (don't forget to leave a review).   The people and stuff we mentioned on the show: Josh Garofalo Joel Klettke Joanna Wiebe Rachael's website Copywriter Think Tank Nigel Stevens Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob:   This episode is brought to you by The Copywriter Accelerator, the 12-week program for copywriters who want to learn the business skills they need to succeed. Learn more at thecopywriteraccelerator.com Kira:  What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club Podcast. Rob:   You're invited to join the club for episode 182 as we chat with SaaS copywriter Rachael Pilcher about working with software clients, the investments she's made in her business that have paid off, what she learned from her brick and mortar businesses, and what it's like to work and travel for months at a time. Kira:  Welcome, Rachael. Rob:   Hey, Rachael. Rachael:      Nice to be here. Thank you for having me on. Kira:  Great to have you here. It's great to have you in a time zone near me, selfishly. I just feel like you're near me finally because you're traveling all over the place, which I know we'll talk about. But yeah, we've just really enjoyed getting to know you through the Think Tank over the last year and I just feel like you're one of those people that is always, you're just cool. You're just always cool. When we're not around you at the Think Tank, we're all talking about just how you live a very cool life and you've done very well in your business and built this really interesting brand that stands out. I mean, you've done it in a short period of time. Kira:  We're going to talk about the cool factor today, but let's kick it off with your story. How did you end up as a copywriter? Rachael:      Well, it was kind of accidentally, actually. I had sold my business and I'd sold my classic car as well, so I had quite a bit of money saved up and I just wanted to travel because I hadn't really done that. So travel, travel, travel, and then obviously started running out of money. So it's like, what can I do to keep traveling and also have some money coming in? I think I just Googled and Googled and I came across... It was actually Nomadic Matt's traveling blog course, embarrassingly enough.