032: Kendra Hennessy's Challenge Conversion Rate Increases to 12% with Private Podcasts

Are you a business owner struggling to find that sweet spot in engaging and converting your B2C audience? In this episode, we have Kendra Hennessy creator of Mother Like a Boss. Kendra has changed the game for families everywhere by leveraging the unique power of private podcasts to nurture, educate, and empower parents in their housekeeping journey.

[0:00] Introduction to the episode and Kendra Hennessy's journey from running a cleaning business to founding Mother Like a Boss.

[6:20] Utilization of private podcasts for asynchronous communication, specifically for Q&A sessions, enhancing the value provided to Kendra's audience.

[10:30] How audio content enhances client engagement and education.

[13:50] Behind-the-scenes look at creating "Mother Like a Boss" podcast episodes.

[17:05] The impact of podcasting on Kendra's business, including client engagement and community building.

[21:40] Strategies for creating compelling and nurturing podcast content.

[26:15] Kendra's tips for business owners and content creators on engaging with their audience.

[30:00] Final thoughts and Kendra's Life Ramblings Podcast Idea

Links mentioned:

www.instagram.com/motherlikeaboss (@motherlikeaboss)

www.tiktok.com/themotherlikeaboss (@themotherlikeaboss)

Discover the best cleaning routine for your personality with this 2 minute quiz. www.motherlikeaboss.com/quiz

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