Unveiling the Keys of Sustainable Entrepreneurship with Joshua Lim EP9
Jun 22, 2023
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Joshua Lim, CEO and Co-Founder of Beebag, discusses how his company gamifies sustainable shopping with a rewarding application. They also cover the consequences of plastic pollution, plans for product development, and the importance of mentors in entrepreneurship.
BeeBag incentivizes sustainable shopping through gamification and smart reusables, aiming to reduce plastic pollution.
Joshua Lim emphasizes the importance of empathy, patience, and action in becoming a successful entrepreneur.
Deep dives
BeeBag: Gamifying Sustainable Shopping
BeeBag, a smart retail company, aims to incentivize sustainable shopping through gamification. Shoppers are rewarded for using their smart reusables, which are equipped with NFC and QR codes. The idea behind BeeBag was born during a university assignment on solving plastic pollution. The company encourages shoppers to reuse by offering location-based rewards through their app. BeeBag plans to expand to other markets and integrate their technology into various reusable products like cups and containers.
The Driving Force Behind Sustainability
BeeBag's CEO, Joshua Lit, reveals that his passion for sustainability stems from his upbringing, where he was taught the importance of considering the impact of his actions on others. He believes in taking responsibility for creating a sustainable future and acknowledges the health and environmental consequences of plastic pollution. Through BeeBag, he aims to make sustainable choices more enticing and create a positive impact.
The Consequences of Plastic Bag Pollution
In Malaysia, where BeeBag is based, plastic bag usage remains prevalent. Despite a 20-cent charge for plastic bags in larger retailers, most smaller stores disregard these regulations. This leads to significant plastic waste, contributing to environmental degradation, flooding, and the spread of microplastics that pose health risks. BeeBag is tackling these consequences by promoting reusable bags and rewarding shoppers who choose to use them.
Challenges Faced in Entrepreneurship
BeeBag faced challenges in establishing partnerships and convincing investors due to the novelty of their concept and their young team. However, they overcame these obstacles through persistence and by continuously providing value. Joshua advises aspiring entrepreneurs to have patience, embrace failure, and take action without being burdened by the need for perfection. He also stresses the importance of empathy, patience, and staying focused on one's goals.
In this episode, I sit down with Joshua Lim, CEO and Co-Founder of Beebag, a company that is helping shoppers instil sustainable shopping habits through gamification and modern technology.
Joshua shares his inspiration behind starting Beebag, the driving force behind his passion for sustainability, and how the idea came to fruition during the pandemic.
We delve into the specifics of the Sustainability Rewarding Application, how it encourages consumers to adopt eco-friendly practices and explore the technology behind Beebag's Smart Reusables.
Joshua also shares his personal journey as a social entrepreneur, the challenges he faced along the way, and the valuable lessons he learned that could benefit other young entrepreneurs.
What we talk about:
The technology behind Beebag and how it gamifies sustainable shopping habits
How does Sustainability Rewarding Application work to encourage sustainable shopping habits
The consequences of plastic pollution, the urgency to transition into a circular economy, and how Beebag aims to contribute to solving this pressing issue.
Advice to people who want to start a business and become an entrepreneur