The Sponge Podcast with Joshua Wong
Unveiling the Keys of Sustainable Entrepreneurship with Joshua Lim EP9
Jun 22, 2023
Joshua Lim, CEO and Co-Founder of Beebag, discusses how his company gamifies sustainable shopping with a rewarding application. They also cover the consequences of plastic pollution, plans for product development, and the importance of mentors in entrepreneurship.
33:54
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Quick takeaways
- BeeBag incentivizes sustainable shopping through gamification and smart reusables, aiming to reduce plastic pollution.
- Joshua Lim emphasizes the importance of empathy, patience, and action in becoming a successful entrepreneur.
Deep dives
BeeBag: Gamifying Sustainable Shopping
BeeBag, a smart retail company, aims to incentivize sustainable shopping through gamification. Shoppers are rewarded for using their smart reusables, which are equipped with NFC and QR codes. The idea behind BeeBag was born during a university assignment on solving plastic pollution. The company encourages shoppers to reuse by offering location-based rewards through their app. BeeBag plans to expand to other markets and integrate their technology into various reusable products like cups and containers.
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