The Town with Matthew Belloni
Taylor Swift’s Questionable Return to TikTok
Apr 18, 2024
Former Ticketmaster CEO, Nathan Hubbard, joins to debate Taylor Swift's return to TikTok despite Universal Music Group's boycott. They discuss fair compensation for artists, Taylor's strategic decisions, and the impact of artists boycotting platforms like TikTok. Matt predicts box office success for 'Abigail' at the end.
31:50
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Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Taylor Swift's ownership control allowed her music to remain on TikTok amidst UMG's boycott, raising questions on artist solidarity.
- Artists like Taylor Swift face dilemmas in balancing individual success, industry dynamics, and advocating for fair compensation.
Deep dives
Taylor Swift and the TikTok Music Dispute
The podcast episode delves into the ongoing dispute between Taylor Swift, Universal Music Group (UMG), and TikTok regarding music royalties. While UMG artists were removed from TikTok due to a negotiation deadlock over fair compensation, Taylor Swift's music remained due to her ownership control. The episode questions Taylor's decision to resume her music on TikTok, given her past advocacy for artist rights. The discussion highlights the nuances of the music industry power dynamics and the implications of individual artist actions within larger industry disputes.
