Taylor Swift’s Questionable Return to TikTok
The Town with Matthew Belloni
00:00
Navigating the Music Industry: Taylor Swift's Stand on Ownership and TikTok
This chapter explores Taylor Swift's ownership of her music, her deals with Universal Music Group and TikTok, and the controversy surrounding her return to the platform amidst the music industry's challenges with artist representation and fair compensation. It delves into the complexities of artists' relationships with platforms like TikTok, particularly focusing on Taylor Swift's strategic decisions and the potential power artists hold in collectively boycotting to drive change. The conversation highlights Taylor's independence in making business decisions and her impact on the music industry through her stance on ownership and engagement with online platforms.
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