'Performance is merit based more than anything else' - How brands can make sense of 800,000 TikTok creators

Next in Marketing spoke with Adrienne Lahens, Global Head of Operations, TikTok Creator Marketing Solutions about how working with creators on the platform is markedly different than YouTube, and how brands are seeking ways to execute influencer campaigns much faster, while also figuring out the best way to track their impact.

Guest: Adrienne Lahens

Host: Mike Shields