Ecom Gold

Get To Know Louis, Carte Blanch Co Founder.

Sep 7, 2023

Louis, Co Founder of Carte Blanche, discusses starting the brand, their passion for branding and attention to detail. They highlight their success in the drop-based model, focusing on marketing, designs, and customer connections. They emphasize quality over profit and their creative collaboration. The podcast also covers their entrepreneurial journey from a young age, running a 3PL and a brand simultaneously, building perceived value, using the right platform for e-commerce, and recommendations for running a dropshipping business.

55:24

Episode guests

Louis

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Executing the drop model effectively and building a loyal customer base is crucial in building a successful brand.

Blind optimism and the willingness to take risks play a significant role in achieving entrepreneurial success.

Creating a perception of exclusivity and scarcity is essential to generate hype and maintain customer loyalty in the e-commerce industry.

Deep dives

Building a Drop Culture Brand

The podcast episode discusses the journey of building the Carp Launch brand, a drop culture brand that has gained popularity and success. The speaker emphasizes the importance of executing the drop model effectively and building a loyal customer base.

Introduction

3min

From Lemonade Stands to Billion Dollar Brands

6min

Running a 3PL and a Brand Simultaneously

18min

Building Perceived Value and Creating Hype

11min

Using the Right Platform for E-commerce Brands and Plans for Scaling

3min

Running a Dropshipping Business: Experience and Recommendations

12min

Long-Term Vision and Creativity

3min

https://shopcarteblanche.com/password

[00:00:00] Brand Carte Blanche: hats, tees, hoodies.

[00:03:02] Lemonade stand, fish breeding, Instagram, ecommerce, success.

[00:09:38] Limited time split between brands; expanding meticulously.

[00:13:17] Complete love and passion for branding details.

[00:17:03] 8th grade summer into freshman year; pre-apps, dad's photo, big runner with curious questions, young entrepreneurship.

[00:18:26] Emotional attachment to navigation system for making money. Mixed emotions with wins and losses.

[00:22:43] Carte Blanche - Drop-based model for hats and shirts.

[00:27:11] Started US sales, found local suppliers, launched successfully.

[00:31:43] Revenue soared with no expenses spared.

[00:36:29] Carte Blanche's success: Marketing, designs, belief.

[00:45:10] Carte Blanche: People connect, become friends.

[00:47:16] No payment to influencers; focus on quality.

[00:50:26] Represent is an inspiration for me. Learned from him, created new designs, sold out hoodies. Building brand, not focused on profit.

[00:53:43] Me and Adam are creatively productive together.

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Ecom Gold

Get To Know Louis, Carte Blanch Co Founder.

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Building a Drop Culture Brand

Entrepreneurial Journey and Optimism

Brand Building and Tribe Building

Conscious Growth and Inventory Management

Creativity and Execution

Remember Everything You Learn from Podcasts