Ecom Gold cover image

Get To Know Louis, Carte Blanch Co Founder.

Ecom Gold

CHAPTER

Building Perceived Value and Creating Hype

This chapter discusses the process of their first inventory order and subsequent drop, along with the marketing strategies they implemented. They emphasize the importance of creating perceived value by emphasizing limited availability and quality, and discuss how they were able to sell fashion and create hype for their brand from day one.

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