How I Built This with Guy Raz Advice Line with Randy Hetrick of TRX
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Sep 25, 2025 Randy Hetrick, a former Navy SEAL and founder of TRX, shares his wisdom on early-stage entrepreneurship while updating listeners on his latest venture, a mobile gym called Outfit. He advises Paige from Benny on capitalizing on a new retail account, emphasizing community-building and beneficial partnerships. Kerri seeks guidance on selecting strategic investors for her bakery, while Katharine questions whether to broaden her adaptive clothing brand's focus. Randy stresses the importance of patience and profitability, drawing from his journey with TRX.
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Origin Of TRX From A Jiu-Jitsu Belt
- Randy Hetrick invented TRX by repurposing a jiu-jitsu belt to train while deployed as a Navy SEAL.
- That improvised strap solution became the seed of a global fitness product and company.
Prioritize Early Profitability
- Get profitable as early as possible and make decisions from that position.
- Profitability slows the clock and improves decision making for founders.
Vet Big-Box Terms Before You Commit
- Avoid taking large retail deals that force you to borrow heavily without understanding return and return rights.
- Read and negotiate put-back/return terms and ensure your product quality and supply chain can handle the order.