Industry Relations
The Future of NAR: Can This Industry Titan Be Reformed?
Dec 6, 2023
The podcast explores the importance of authenticity and relatable communication in the real estate industry. It discusses the need for NAR to shift its focus to home buyers and highlights the potential decline of NAR membership. The podcast concludes with a call to reform NAR and MLS for a stronger realtor association.
45:40
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Quick takeaways
- NAR should prioritize authentic communication and storytelling from its members to connect with consumers and reshape public perception.
- NAR has the opportunity to reform and create a smaller, more dedicated membership base focused on advocacy and protecting property rights.
Deep dives
The Need for Authenticity and Reform in Association Membership
The podcast episode explores the need for authenticity and reform within association membership, specifically focusing on NAR (National Association of Realtors). The hosts discuss the importance of members being authentic and true to themselves, rather than using corporate speak or PR fluff. They emphasize the need for NAR to allow members to speak from the heart and share their stories to resonate with the public. The hosts also discuss the potential for a significant reduction in NAR membership, suggesting that a smaller, tighter, and more dedicated membership base would be more powerful and impactful. They call for reform within NAR and a return to the association's original purpose and values.
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