The Best Ever CRE Show JF 3891: Resort Market Investing, Starting a Boutique Brokerage, and Retail Opportunities ft. Jaimee Keene
Apr 30, 2025
Jaimee Keene, founder of Peaks Commercial Real Estate, shares her fascinating journey from appraiser to broker in Colorado's resort markets. She discusses the intricacies of launching a boutique brokerage tailored to mountain towns and the significance of a generalist approach in real estate. Jaimee dives into the nuances of appraisals and the value of strong relationships with appraisers. Additionally, she highlights exciting value-add retail opportunities and strategies for building credibility in the competitive brokerage landscape.
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Jaimee's Career Journey
- Jaimee Keene started as a commercial real estate appraiser in Colorado's mountain resort markets.
- She transitioned into brokerage and investing, focusing on specialized commercial real estate in resort markets.
Lack of Commercial Brokerage Focus
- Resort markets lack sophisticated, focused commercial brokerage firms.
- Residential realtors often juggle commercial sales without deep commercial expertise, creating unmet needs.
Build Business Presence Proactively
- Develop your presence and authority using LinkedIn, podcasts, and cold calling.
- Learn to drum up your own business proactively instead of waiting for leads.