The P.T. Entrepreneur Podcast Ep888 | The Hidden Asset Worth 250K In Your Clinic
Most clinic owners work nonstop to bring in new patients while completely ignoring the most valuable asset they already have. Their past patients.
In this episode of the PT Entrepreneur Podcast, Danny explains how past clients can quietly represent hundreds of thousands of dollars in recurring revenue and why most clinics never tap into it.
In This Episode, You'll Learn:- Why recurring revenue is the most valuable dollar in your clinic
- How past patients can generate predictable, stable income
- The math behind a $250,000 recurring revenue opportunity
- How one clinic built a six-figure program without ads
- What to offer past patients so they actually come back
Most clinics have seen hundreds or even thousands of patients over the years. Many of those patients had great outcomes, trust the providers, and would happily return if given the right reason.
Yet most clinics never follow up unless someone gets injured again.
The Power of Recurring RevenueRecurring revenue creates stability. It allows owners to plan staffing, manage overhead, and grow without constant stress.
Unlike the referral-eval-discharge model pushed by insurance, cash-based clinics can design ongoing services that fit patient needs and provider strengths.
A Real-World ExampleDanny shares how one clinic launched a small group training and movement program by reaching out only to past patients.
The first cohort filled immediately. A second group followed shortly after. No ads. No cold outreach.
That single program now generates between $200,000 and $250,000 in gross revenue for one clinic, with members staying an average of nearly three years.
Why This Works- Past patients already trust you
- They know your quality of care
- You understand their history and goals
- They are far easier to re-engage than new leads
Recurring services do not have to be complex. They might include:
- Small group training or movement classes
- Monthly check-ins or tune-ups
- Ongoing strength, mobility, or longevity programs
- Remote coaching or programming
The key is matching what you are good at with what your patients actually want.
Create the Time to Think StrategicallyMany owners never build these programs because they are buried in documentation and admin work.
Claire helps remove that burden so you can focus on patients and business growth.
Next Steps- Review your past patient list
- Identify patients who had strong outcomes
- Test one simple recurring offer
- Start with direct outreach before ads
If you are working toward going full time in your own practice, PT Biz offers a free Part Time to Full Time 5-Day Challenge.
Sign up here: https://physicaltherapybiz.com/challenge