The Art of Building a Brand | Moti Elkaim, Founder, Atlantic Brands

Branding strategies hold paramount importance in the business world. It can either make or break a brand. In this episode of The Brand Called You, Moti Elkaim, the Founder of Atlantic Brands takes us through the experience that is branding. From the significance of storytelling to navigating the challenges of brand building, Elkaim provides a compelling perspective on the evolving landscape of branding in the fast-paced digital era. 

[00:33] - About Moti Elkaim

• Moti is the founder of Atlantic Brands. 

• He is a branding and marketing strategist who has led various brands to global expansion.