Kate Lindsay is a freelance writer and newsletter editor whose own newsletter, Embedded, is pushing 35k subscribers. She's one of the best people out there writing about the internet for the internet. This is an episode about why more newsletters should be run by two people, an indie newsletter born from a shuttered publication, and paying NYC rent with premium newsletter subscriptions.

00:00 Who is Kate and what is Embedded?

05:33 How Embedded evolved from a killed publication

09:56 Kate's other projects (as a newsletter editor and writer)

13:35 Blowing up with the Millennial Pause

16:44 Being an editor vs. a writer

19:09 What is a newsletter? What is a creator?

27:42 The stats — how to grow a newsletter

34:22 Are creators the new journalists?

38:49 Advice for online creators

Intro music produced by J. & Doug Organ.