Marketing School - Digital Marketing and Online Marketing Tips Paid Social Is a Terrible Investment for B2B
Aug 4, 2023
This podcast discusses the pitfalls of using paid social advertising for B2B businesses, highlighting the findings from Metadata's dataset. It explores the effectiveness and inefficiency of paid social ads, emphasizing the importance of lead numbers and targeting specific audiences. The chapter also dives into successful strategies like brand awareness targeting and account-based marketing.
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