How I Made it in Marketing B2B Revenue Marketing: Be an uncertainty killer (podcast episode #120)
When this CMO's team proved her wrong about their ebook program, she didn't just accept it – she made them broadcast their victory to everyone.
Hear that lesson – “let your team take a chance on testing it and prove you wrong” – and many more lesson-filled stories in my in-depth discussion with Susanne Rodriguez, Chief Marketing Officer, Auvik [https://www.auvik.com/].
Stories (with lessons) about what she made in marketing
- Be an uncertainty killer
- Don't always trust your gut
- Clear is kind
- Lean in and listen on Zoom to connect and build deep relationships remotely
- Bring your best, most efficient self to the office every day to keep it moving
- Prioritize by business impact
- Let your team take a chance on testing it and prove you wrong
Discussed in this episode
Get Productive With AI [https://meclabsai.com/GetProductive] – January 8th at Noon EST. There is no cost.
Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11) [https://marketingsherpa.com/article/interview/revenue-growth-podcast]
Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success (Podcast Episode #16) [https://marketingsherpa.com/article/interview/team-building]
A/B Testing Prioritization: The surprising ROI impact of test order [https://marketingexperiments.com/a-b-testing/surprising-roi-from-test-order]
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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.
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