LIFTS Episode 23 - Industry Shakeup: Orangetheory Merges with Self Esteem Brands & Bowflex Joins Johnson Health Tech

After a few weeks of broadcasting inspiring interviews with the movers and shakers at international events, welcome back to our regular L.I.F.T.S, a bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate.

In this week's episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Andrew Kolman, Vice President of Global Product Development, Matrix Fitness at Johnson Health Tech. Conversation focuses on three news-busting stories: the merging of two brand titans - Orangetheory and Self Esteem Brands, the acquisition of Bowflex by Johnson Health Tech and the raising of $1.8 Billion by Equinox.

In this LIFTS podcast topics include:

● The potential impact of a merger between Orangetheory and Self Esteem Brands.

● The challenges and opportunities of merging two hugely successful brands.

● Leveraging fitness brands for cross-promotion and personalized experiences.

● The potential that drove Johnson Health Tech 's acquisition of Bowflex.

● Managing the fusion of fitness and entertainment.

● The impact of Equinox's $1.8 billion investment on the wider industry.

● Designing fitness lines to address under-served market segments.

● Fitness industry trends, premium offerings, consumer behavior.

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0:00 Intro

1:32 Merger of Orangetheory and Self Esteem Brands (Anytime Fitness)

2:20 Key role of data and analytics

4:26 Combining two franchise businesses for growth and the importance of a united leadership

7:20 Leveraging fitness brands for cross-promotion and personalized experiences

10:29 Johnson Health Tech's acquisition of Bowflex

12:43 What made Bowflex such an attractive proposition

19:56 Managing the transition of fitness into the content and entertainment space

25:03 Equinox's raising of $1.8 billion

28:10 Onyx: Designed to address under-served segments of the market

29:21 Fitness industry trends, premium offerings, consumer behavior.