In Clear Focus In Clear Focus: Customer Reviews as Strategic Intelligence with George Swetlitz
Jan 27, 2026
George Swetlitz, co-founder of Right Response AI and former multi-location CEO, explains how AI turns customer reviews into strategic intelligence. He discusses breaking reviews into actionable topics and percent-positive metrics. He covers AI-generated personalized responses, review-request automation that triples conversions, spotting underperforming locations, and practical tips for reliable AI implementation.
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Reviews Are The Core Growth Channel
- For location-based businesses, the review ecosystem is the core driver of organic growth and customer calls.
- George Swetlitz built Right Response AI to turn that unstructured review data into strategic advantage.
Break Ratings Into Topic Scores
- Single star ratings hide nuanced customer opinions across topics like food, service, and ambiance.
- Right Response AI creates "mini ratings" by topic to show percent-positive mentions for actionable clarity.
Include Real Facts In Responses
- Use AI agents to insert real, business-controlled facts into review responses to make them genuinely helpful.
- Pull facts from recent reviews so replies solve readers' problems and demonstrate real attention.
