The Tyler Dickerhoof Show EP196 - Can Social Media Save Farming? with Natalie Kovarik
In this episode of The Tyler Dickerhoof Show, host Tyler Dickerhoof sits down with Natalie Kovarik to explore the layered journey behind her online presence—one that began not with a content strategy, but with a single post that changed everything. From growing up a self-proclaimed “non-farm kid” to becoming one of the most recognizable voices in agriculture today, Natalie shares the evolution of her identity, her voice, and her mission.
They talk about what it means to truly advocate for agriculture in a world that often misunderstands it, the delicate balance between being honest and being liked, and why choosing vulnerability online is sometimes the most radical form of leadership. If you've ever felt torn between staying small or speaking up, this conversation is an invitation to step into purpose—even when it’s uncomfortable.
Follow Natalie:
https://www.instagram.com/nataliekovarik/
https://discoverag.com/meet-your-hosts
The Tyler Dickerhoof Show
https://www.youtube.com/@impactdrivenleader
https://www.instagram.com/thetylerdickerhoofshow/
Subscribe to the newsletter:
https://impactdrivenleader.beehiiv.com/
Tyler is on:
https://www.tylerdickerhoof.com/
https://www.facebook.com/tyler.dickerhoof.3
https://www.instagram.com/tyler_dickerhoof/
https://www.linkedin.com/in/tyler-dickerhoof-1960351b
What We Discussed:
- 00:00 Introduction
- 02:01 Choosing Pharmacy Over Ranch Life
- 06:07 Why Perception Around Farming Is Complicated
- 09:26 Most People Don’t Know Where Food Comes From
- 12:09 Making Agriculture Cool Again
- 16:01 What Real Support in Marriage Looks Like
- 19:04 The Emotional Toll of Farming
- 21:32 Supporting Local Farms: The Push Against Corporate Food
- 26:59 How Family Farms Handle Cash Flow and Debt in Agriculture
- 30:50 The Truth About Big Food and Its Control Over Agriculture
- 33:36 Can We Make Changes to Agriculture Without Sacrificing Quality?
- 37:50 The Surprising Link Between Seed Oils and Beef Production
- 40:41 Is Social Media Helping or Hurting Our Understanding of Food?
- 45:11 The Changing Role of Women in Agriculture
- 50:53 What If Social Media Disappeared Tomorrow?
Learn more about your ad choices. Visit megaphone.fm/adchoices