Legendary lacrosse player Paul Rabil, founder and chief strategy officer of the newly formed Premier Lacrosse League, is disrupting the way pro sports leagues are organized and make money. Lacrosse, North America’s oldest and fastest growing sport, is up 35% in participation since 2012, and the PLL is poised to capitalize on its growth. Backed by venture capital and driven by social media and digital content, he’s reimagining pro sports in a way that could change the playing field forever.
Inside the ICE House: https://www.theice.com/insights/conversations/inside-the-ice-house
Inside the ICE House