The Google Ads Podcast Facebook Ads INSIDE of Google Ads
You read the title right! Facebook Ads is in Google Ads, specifically under Reporting. Does this mean Facebook will be another display path for Google Ads? Here's what we know so far and what to watch out for if you're an advertiser or a Google Ads agency.
It seems like this isn't the first time Facebook partnered with Google. Back in 2013, Facebook and Google combined Facebook Exchange, Facebook's retargeting platform, with Google Doubleclick. Then in 2018, Facebook partnered up with Google for the Open Bidding project.
Listen to this episode as Kasim shares his predictions on the current partnership's potential effects on advertisers and agencies.
Article on Facebook-Google partnership back in 2013:
https://www.bigfootprintdigital.com/b...
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