Chris Palmer – What EEAT REALLY is + how to write the best AI content
Aug 29, 2023
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Chris Palmer, expert in EEAT and AI content writing, discusses topics such as local SEO, lead generation, building authority through entity assets, challenges in lead gen, Forbes Connect and TikTok ranking, using TikTok for video ranking, leveraging Pinterest for traffic generation, and niche performance in this entertaining podcast.
Building authority around a specific topic and having entity assets like audio, video, and images are crucial for establishing true authority in Google's eyes.
Utilizing social media platforms like TikTok and Pinterest can generate traffic and leads, but conversion rates and return on investment may vary.
Deep dives
The Forte Growth Podcast features Chris Palmer
In this episode of the Forte Growth Podcast, the guest is Chris Palmer who primarily focuses on local SEO. Chris shares insights on how to create a lead generation site within the local SEO niche, including tactics like using Google BERT for content creation and building true authority through entity assets. The conversation covers various topics related to SEO and provides motivation and inspiration for listeners.
Chris Palmer's Daily Routine
Chris Palmer shares his daily routine, which includes client consultations in the morning, meetings with his team, and time for personal testing and experimentation in the evenings. He emphasizes the importance of rest and family time, as well as the need to prioritize being an early riser to stay productive.
The Importance of EAT in SEO
Chris Palmer discusses the importance of expertise, authority, and trust (EAT) in SEO. He emphasizes that building authority around a specific topic and having entity assets like audio, video, and images are crucial for establishing true authority in Google's eyes. He also highlights the significance of building relevant links to enhance EAT.
Chris Palmer's Experience with TikTok and Pinterest
Chris Palmer experimented with TikTok and found that it was possible to rank for specific keywords and hashtags by receiving a high number of likes and views in a short period of time. However, he found that the conversion rate and return on investment were not as high as desired. He also shares his success with Pinterest by utilizing Ninja Pinner to scrape and repost pins, linking back to his websites to generate traffic and leads.
We spoke with Chris Palmer just before the Digital Unfiltered conference in Las Vegas. James asks some great questions on EEAT and what it really is and how you can write great AI content that ranks.
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