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15min chapter
Chris Palmer – What EEAT REALLY is + how to write the best AI content
Forte Growth
Building True Authority through Entity Assets
They discuss the concept of EAT (Expertise, Authoritativeness, and Trustworthiness) in SEO, emphasizing the importance of building entity assets like audio, video, and images to establish authority. They also highlight the role of links as a secondary factor in the EAT framework.
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Listen to the best highlights from the podcasts you love and dive into the full episode