The Edward Show

SEO Subreddit Reacts to Low-Volume Keyword Strategy

10 snips
Mar 25, 2025
Is targeting low-volume keywords worth it? The discussion dives into their surprising value, especially for attracting high-quality leads. Real-life success stories illustrate effective strategies for leveraging these keywords. The community weighs in, providing insightful consensus on the best approaches. Ultimately, the podcast emphasizes that, with the right tactics, low-volume keywords can be a hidden gem in the SEO landscape.
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ADVICE

Target Low-Volume Keywords

  • Target low-volume keywords, especially if you're a small business.
  • Don't focus on head keywords like "shoes" if you're a small shoe company.
ANECDOTE

Asphalt and Concrete Plant Sales

  • One sale of asphalt or concrete plants can sustain a business for a year.
  • High-volume keywords can attract lower-quality leads.
ADVICE

Target Decision-Makers

  • Use SEO to target decision-makers with purchasing power.
  • Add "for" and a plural modifier (e.g., schools, teams) to your bottom-of-funnel keywords.
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