How to Scale an Agency 🚀
The Agency Game Is Changing - 4 Trends/Shifts You Must Prepare For
Jun 14, 2024
The podcast discusses 4 trends in the agency game, including the importance of adapting to industry shifts, valuing strategy over delivery, and establishing trust through brand building and social proof. It also highlights the significance of technology in enhancing productivity and differentiating services, as well as offers insights into customer acquisition challenges.
23:05
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Quick takeaways
- Buyers rely on self-led sales process, emphasizing need for content marketing.
- Agencies can offer AI consulting services to maximize its potential for clients.
Deep dives
Shift Towards Self-Led Sales Process for Buyers
Buyers are engaging in a more self-led sales process, relying on online research before engaging with service providers. With the prevalence of the internet and social media, buyers are obtaining information independently before opting for sales calls. Agencies need to focus on content marketing to provide valuable resources that guide buyers through their decision-making process.
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