
ICYMI Yes, Having a Boyfriend Is Embarrassing
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Nov 15, 2025 In this insightful conversation, Josh Lora, also known as TellTheBees, unpacks the cultural phenomenon surrounding dating and boyfriends. He explores the social media dynamics that lead women to hide their boyfriends, linking it to a modern critique of patriarchy and heterofatalism. Josh dissects TikTok trends that reward male presence while critiquing the cringe culture that punishes vulnerability in relationships. The discussion touches on the implications of performative content and the normalization of disrespect in romantic narratives. It's a thought-provoking take on love in the digital age!
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Algorithmic Boyfriend Worship
- TikTok trends turned posting boyfriends into a content shortcut that rewarded proximity to men with massive attention.
- Josh Lora argues this reflects and amplifies societal patriarchy by valorizing men on the platform.
Hard-Launch Versus Hinting
- The Vogue piece and Boyfriendland spotlight a split: some creators hard-launch partners while others hide them to avoid reputation loss.
- This signals a cultural shift where admitting romantic involvement can feel politically or socially fraught.
Why Heterofatalism Resonates
- Heterofatalism captures a widespread rejection of straight dating born from constant romantic disappointment.
- The term bundles a cultural refusal to pursue traditional relationships because many view men as irredeemably bad partners.


