Andrew Kemp is the MD at Bare Kind, the animal saving bamboo sock company. Founded in 2017 and selling via Shopify and Faire they now do £700,000 a year, and sell into a 1,000 retailers.

Hit PLAY to hear:

How Bare Kind grew from 0 to 1,000 retailers in just 2 years
Why trade shows are fading—and what works better for B2B sales
The #1 mistake brands make on Faire (and how to fix it)
A surprising niche that became Bare Kind’s biggest customer base
The secret to turning first-time buyers into repeat customers
Why SEO matters just as much for B2B as it does for DTC

Key timestamps to dive straight in:

[03:56] Lucy’s eco-friendly business success.

[06:46] B2B growth via venture-funded platform.

[09:43] Challenges of switching sales strategies.

[13:48] Faire dominates B2B eCommerce.

[18:12] Spring Fair attendance decline factors.

[21:34] Decline in year two trade shows.

[24:24] Listen to Andrew’s Top Tips!

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Full episode notes here: https://ecmp.info/530

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Doubling Down on Faire: Bare Kind's Post-Spring Fair Strategy with Andrew Kemp