Doubling Down on Faire: Bare Kind's Post-Spring Fair Strategy with Andrew Kemp

Andrew Kemp is the MD at Bare Kind, the animal saving bamboo sock company. Founded in 2017 and selling via Shopify and Faire they now do £700,000 a year, and sell into a 1,000 retailers. 

 

Hit PLAY to hear: 

• How Bare Kind grew from 0 to 1,000 retailers in just 2 years 
• Why trade shows are fading—and what works better for B2B sales 
• The #1 mistake brands make on Faire (and how to fix it) 
• A surprising niche that became Bare Kind’s biggest customer base 
• The secret to turning first-time buyers into repeat customers 
• Why SEO matters just as much for B2B as it does for DTC 

 

Key timestamps to dive straight in: 

[03:56] Lucy’s eco-friendly business success. 

[06:46] B2B growth via venture-funded platform. 

[09:43] Challenges of switching sales strategies. 

[13:48] Faire dominates B2B eCommerce. 

[18:12] Spring Fair attendance decline factors. 

[21:34] Decline in year two trade shows. 

[24:24] Listen to Andrew’s Top Tips! 

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