Total Retail Talks
How DTC Jewelry Brand Angara's Vertically Integrated Model Delivers Speed and Customization
Mar 17, 2025
Ankur Daga, the Co-founder and CEO of Angara, shares his journey in the jewelry industry and the founding of his innovative brand specializing in lab-grown diamonds. He discusses how Angara's vertically integrated model allows for rapid customization, tapping into consumer demand for personalized jewelry. The conversation highlights the shift towards online shopping, the challenges faced by physical retailers, and growth strategies for international expansion by 2025. With a focus on technology like AI, Daga emphasizes the evolving landscape of jewelry in the digital age.
21:52
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Quick takeaways
- Angara's vertically integrated model allows for rapid customization and extensive selection, enhancing the online jewelry shopping experience for consumers.
- The increasing preference for lab-grown diamonds demonstrates a shift towards affordability and ethical considerations in consumer purchasing behavior.
Deep dives
Innovative Approach to Jewelry Retail
Angara, a direct-to-consumer jewelry brand, leverages technology to modernize the jewelry shopping experience. Established in 2005, the company aims to revitalize the traditional jewelry purchasing process by allowing customers to customize their pieces online, thus offering a vast range of options. Unlike conventional retailers that limit selection, Angara provides an extensive array of gemstones and jewelry designs that cater to diverse customer preferences and budgets. This innovative approach not only enhances customer choice but also aligns the business model with contemporary consumer behaviors in the digital age.
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