Revolutionizing Jewelry: Customization and Lab-Grown Diamonds

This chapter explores the shifting consumer behavior on an online jewelry platform, revealing that most shoppers prefer custom options over their original choices. It highlights the advantages of a vertically integrated business model, allowing for rapid customization and the increasing popularity of lab-grown diamonds. The discussion emphasizes the need for consumer education regarding the similarities and differences between lab-grown and natural diamonds, along with the implications for pricing and production challenges.