Episode 226: What’s Working Mid-2025 In Paid Traffic - 5 Paid Ad & Offer Strategies Driving Results

Jul 2, 2025

Discover five cutting-edge strategies that are transforming paid advertising in 2025. Learn why low-cost offers are winning over free trials and how bundling products can simplify the buying process. Uncover the evergreen category page strategy that skyrocketed revenue by 22%. Find out how authentic employee-generated content is reshaping brand connections. Plus, get practical tips for creative testing on Meta and explore the promising e-commerce potential of AppLovin.

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INSIGHT

Business Success Mirrors Market Health

Smart Marketer's success reflects the overall market and clients' business health.
Marketing trends mirror broader business performance and economic cycles.

ADVICE

Leverage Low-Cost Digital Products

Include low-cost digital products to increase average order value and ease customer acquisition.
Use digital education products as bonuses or order bumps to boost perceived value and conversions.

ANECDOTE

System Selling Boosts Revenue

Brez boosted revenue by selling product variants as a time-based system.
Bundling products in meaningful systems increases cart size and subscription revenue.

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Episode 226: What’s Working Mid-2025 - 5 Paid Ad & Offer Strategies Driving Results Episode Description

The digital landscape is moving fast, but Smart Marketer is staying ahead. This is part 1 of a 4 part series about what is working right now halfway through 2025 in direct to consumer marketing. In this tactical check-in, Molly Pittman and John Grimshaw share five strategies that are helping businesses generate better results in 2025. Whether you're working on ads, funnels, or creative, this episode gives you practical ideas to tighten up your offers, test smarter, and set up growth for the next six to twelve months.

“People want the prescription. People want to be told what to do for the scenario that they are in or the outcome that they want.” – Molly Pittman

You Will Learn

Why low-cost digital offers are outperforming free trials for customer acquisition
How bundling products into systems increases AOV and simplifies the buying journey
The evergreen category page strategy that lifted revenue by 22%
How employee-generated content is helping brands connect more authentically
Practical Meta creative testing tips that are working right now
What AppLovin is and why it’s a promising new platform for businesses

Links & Resources

Smart Marketer – smartmarketer.com
Smart Marketer Summer Sale – smartmarketer.com/summer
Pretty Farm Girl Skincare – prettyfarmgirl.com
RedDrop Products – tryreddrop.com/collections/all-products
BRĒZ Functional Beverages – drinkbrez.com
Apply for AppLovin Beta – smartmarketer.com/applovin
Omnisend – smartmarketer.com/omnisend (Use coupon code “SMART” for 50% off your first 3 months)

Timestamps

00:00 – Episode Intro & Mid-Year Marketing Insights 03:23 – Host Updates, Business Context & Episode Framing 07:01 – Why Marketing Trends Mirror Business Performance 09:57 – Strategy Behind Seasonal Offers and Bundling 12:22 – Using Slow Periods to Prepare for Peak Growth 15:29 – Tip #1: Digital Products with No COGs 22:47 – Tip #2: Sell a System, Not a Single Product 30:02 – Tip #3: Landing Page Strategy for Higher Conversions 32:50 – Tip #4: Use Simple Pages to Guide the Customer Journey 36:47 – Tip #5: Winning Creative Types in Paid Traffic 44:20 – Bonus: Structuring Creative Testing for Performance 47:27 – Outro: Preview of Retention & Email Marketing Episode

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