LEADING BRANDS® — Wavebreak Podcast The Power of TV Advertising with Tatari CEO Philip Inghelbrecht
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Philip Inghelbrecht, CEO of Tatari. Tatari is the TV advertising platform behind TV advertising for top brands such as Calm, Roman, Glossier, Nutrafol, Cuts, and more.
This is a masterclass on getting started with TV advertising with everything you need to know to get started across strategy, testing, creative, budget, measurement, and more.
You'll also learn:
- Why TV advertising isn't as complex or expensive as you may think
- How brands can test and scale TV into a top channel
- What's currently working well in TV advertising
- How to know when your brand is ready for a Super Bowl commercial
Philip Inghelbrecht is the CEO of Tatari.
This episode is brought to you in partnership with Tatari. #ad
Links Mentioned
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