This Week in Startups E1154: Breaking the low-code stigma amongst developers & adjusting your market with Retool’s David Hsu | Rising Stars of SaaS 10
Dec 16, 2020
David Hsu, Co-founder and CEO of Retool, dives into the evolving landscape of SaaS and the switch from traditional software pricing to subscription models. He sheds light on the challenges of gaining developer buy-in for low-code platforms, addressing common hesitations around flexibility and expressiveness. Hsu discusses the importance of real customer feedback in achieving product-market fit and shares insights on the financial hurdles startups face on their journey to success. The conversation also touches upon the significant impact of high-performing immigrants in tech.
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SaaS Advantage
- SaaS pricing creates a tighter feedback loop.
- Companies are held accountable each month, fostering continuous innovation.
David Hsu's SaaS Journey
- David Hsu initially disliked subscription software, preferring one-time purchases.
- He realized SaaS benefits businesses by encouraging innovation and facilitating product-market fit.
Retool's Target Market
- Retool initially targeted developers building internal tools, not the no-code market.
- The no-code landscape has grown significantly, benefiting Retool's growth and marketing.