In the dynamic realm of business, where transactions extend beyond the consumer sphere, Business-to-Business (B2B) marketing takes centre stage. The landscape demands a unique set of strategies, encompassing everything from building strong brand identities to navigating global markets. Establishing a robust digital presence, understanding the diverse challenges of global markets, and harnessing emerging technologies like artificial intelligence are integral aspects of staying ahead in the B2B marketing game. As we navigate this complex terrain, experts like Ruth P. Stevens, a seasoned B2B marketing consultant, shed light on the intricacies, innovations, and trends shaping the future of B2B marketing.
[00:34] - About Ruth P. Stevens
Ruth is a B2B marketing consultant.
She is the author of a book titled, “B2B Data Driven Marketing Sources, Uses Results.”
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