EP272 | CSM 2020 Review With Yves Gege

I was joined by Yves early this morning. We're recapping our quick trip out to Denver for CSM, well, kinda. We skipped most of the conference but hosted a killer happy hour and hit the slopes in Breck. It was awesome connecting face to face with listeners, mastermind members, and students. We noticed a big trend: younger clinicians are way less afraid to jump into their own thing right out of school, valuing work life balance differently. But, impatience can be their kryptonite and you still need those clinical reps and life experience to truly connect and get results. We also talked about clinic "saturation" (it's a myth, think about how many gyms exist!), finding space, the easier cash based conversation these days, and why figuring it out alone is the slow, painful, and potentially relationship ruining way versus getting help.

🔑 Key Takeaways:

• In person connection is invaluable for building relationships and understanding.
• Younger clinicians often have less fear starting out but may lack the patience needed for clinical and business maturity.
• The market is far from saturated; focus on differentiation and value, not just competition.
• Cash based/hybrid models offer significant advantages in patient experience, time efficiency, and relationship building.
• Don't underestimate the importance of life experience for relating to diverse patients.
• Trying to figure out business alone costs valuable time, money, and can strain personal relationships; mentorship accelerates success and avoids costly mistakes.

🧠 Pro Tip: Stop trying to figure everything out the hard way. Investing in mentorship isn't just about business growth; it's about saving time, avoiding burnout, and preserving your sanity and relationships.

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