

Why you need to market for the year you live in
Dec 20, 2020
Discover the essentials of marketing in today’s digital landscape. The speaker shares personal stories of overcoming immigrant challenges to reach entrepreneurial success. Learn how traditional marketing must adapt to modern consumer behaviors and technological advancements. Real-world examples, like Airbnb and Uber, highlight the impact of the internet on industries. Finally, understand how to effectively engage with younger audiences by tailoring strategies to their preferred platforms.
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Gary Vee's Early Hustle
- Gary Vee recounts his childhood, from immigrating to the US to his early entrepreneurial ventures.
- He discusses his lemonade stand franchise, baseball card business, and working at his dad's liquor store.
From Baseball Cards to Wine
- Gary Vee describes his transition from baseball cards to the wine business.
- Discovering that wine collecting mirrored his passion for sports memorabilia ignited his interest.
Internet Epiphany
- Gary Vee shares his first encounter with the internet in college.
- Realizing its potential for sales, he shifted his focus from physical stores to e-commerce.