Want to scale your ecommerce business without breaking the bank on advertising costs? Paul Waddy recommends following the 50/30/20 rule: aim for a 50% gross margin, spend 30% or less on operating expenses, and aim for a 20% net profit. But that's not all – a strong launch is crucial for success. Instead of relying solely on paid advertising, try growth hacking techniques to get your brand out there and generate buzz.

Paul Waddy is the Director of Paul Waddy Advisory Pty Ltd and Author of Shopify for Dummies. With over 12 years experience advising some of Australia's most successful online retailers, ranging from start-up to $150m+, Paul was named Number 2 in the Top 50 People in Ecommerce in 2021.

Listen to the full episode here: https://open.spotify.com/episode/5Ae7gjJ3coaTtvr4SP7rtk?si=8dtRS4SQQE68i2KHKDIapA

Paul Waddy Instagram: https://www.instagram.com/paulwaddyecommerce/

Paul Waddy Linkedin: https://www.linkedin.com/in/paul-waddy-9063b622/

Watch On YouTube: https://youtu.be/wVEIKJhiqxQ

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Lesson: Paul Waddy Shares The Number One Formula For A Successful E-Commerce Business