Masters in Business Joanne Bradford on the Power of Marketing
May 2, 2024
Tech, media, finance exec Joanne Bradford talks career journey from journalism to advertising, selling a startup to PayPal, revolutionizing online shopping with Honey, empowering women in male-dominated industries, and insights on simplifying branding for startup success.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Introduction
00:00 • 2min
Career Journey of a Marketing Executive
01:51 • 15min
Exploring the Journey to a Billion-Dollar Startup
17:13 • 2min
Revolutionizing Online Shopping with Honey: From Coupons to Acquisitions
19:19 • 15min
Impressive Partnership and Financial Empowerment in a Startup
34:22 • 2min
Empowering Women in Male-Dominated Industries
36:07 • 5min
Reflections on Leadership, Gender Equality, and Innovative Marketing at Microsoft
41:11 • 3min
Empowering Women in the Workplace and Embracing Risks
43:52 • 13min
Insights on Simplifying Branding for Startup Success
57:14 • 3min