Joanne Bradford on the Power of Marketing
Masters in Business
00:00
Revolutionizing Online Shopping with Honey: From Coupons to Acquisitions
The chapter explores the evolution of Honey, a shopping search engine, from creating a browser extension for Chrome to being acquired by PayPal for $4 billion. It delves into the marketing strategies used, including collaborations with influencers like MrBeast, and explains the company's revenue model and data analytics focus. The episode also touches on related startups and a new financial planning business developed by the speaker.
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