Partnerships Unraveled 049 - The Ins and Outs of Creating a Successful Channel Team
Ready to unlock the secrets of building and scaling a successful channel team?
This episode promises to deliver just that. Together, we unravel the elements of a powerful channel team, with a deep dive into the four vital functions of sales, marketing, technical, and operations.
But that's not all, Alex shares his thoughts on the significance of networking and the need for a channel leader to possess an entrepreneurial mindset.
Moving into the heart of the episode, we carve out the complexities and challenges of scaling a channel sales team. We discuss the attributes to look for while hiring, the key indicators of success, and the distinction in skills required for building and running a scaling channel. Ever wondered about the role a solution engineer plays in driving revenue or the 'superpower' a successful channel marketer needs to stand out? Well, we've got you covered.
Buckle up for an enriching journey as we navigate through the nuances of building and scaling a channel team, and remember, every successful channel team starts with one strategic hire.
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