We've all heard the phrase “work on it, not in it” in relation to business—otherwise known as “the owner’s trap.” But what if I could make the case for why there actually is a time and a place to get back to working in the trenches, talking to your customers, and diving right into the nitty-gritty of your business?

In this mini solo episode, I share the top reasons why you should consider periodically diving back into the details of your business, including how you can get some really valuable feedback from not only your customers, but also your team members. Then tune in to the end for a bonus mini-episode with Allan Fisch of Moonshot Brands, an organization that buys Amazon and Shopify businesses and gives eCommerce founders financial freedom, as we discuss what’s happening right now in the eCommerce landscape and how A2X plays into Allan’s acquisition process.

You can find show notes and more information by clicking here: https://bit.ly/3PQmpgA

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The E-Myth Was Wrong: The Case for Working IN Your Business