Why fighting deepfakes in the 2024 election is…complicated

Matt Perault and Scott Babwah Breenen from University of North Carolina's Center on Technology Policy discuss the potential problems with and policy fixes for deepfakes in the 2024 election. They propose recommendations like passing voter suppression laws, promoting digital literacy, flooding the zone with factual content, and providing guidance for political advertisers on bias mitigation. They emphasize the importance of policy experimentation, addressing issues like voter suppression, bias in advertising, and poor digital literacy rather than regulating technology itself.