
Why fighting deepfakes in the 2024 election is…complicated
POLITICO Tech
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The Potential Impact of Generative AI in Political Ads
This chapter discusses the potential impact of generative AI in political ads, including the influence on behaviors such as voter turnout, fundraising, and engagement. It explores the challenges of developing public policy to address deepfake technology and proposes recommendations that target electoral harms while advocating for more research and collaboration.
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