7 | Using the 4C's of Conversion to Create Your Instagram Marketing Strategy with Laura Milroy Media

I'm in marketing, but I don't specialize in Instagram marketing strategy. Today, I wanted to bring you guys my biz bestie turned real life bestie, Laura Milroy Media to spill the dirt on what we should be doing and what we need to know about social media strategy in 2024. In this episode, she shares her 4Cs of conversion, what we should be doing with B-roll, how we can become better storytellers, how we can kind of combine Instagram with the rest of our business, and so much more. 

🎙️ In This Episode:

• What the 4C's of conversion are (and how to create content when you're not "launching" all the time)
• What we REALLY need to focus on to make more sales with our Instagram marketing strategy
• How to implement message-first marketing to get better results
• Better ways to use B-roll
• Easy ways to make your messaging less boring
• How to implement a holistic marketing strategy from your Instagram content
• How to work well with a social media manager (if that's the next step for you!)

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/7 
• Her recent vlog-style reel we reference: https://www.instagram.com/reel/C2QO_iHvFAc/
• Grab Laura's Free Guide to B-roll: https://lauramilroymedia.com/small-business-broll/
• Work with Laura: https://lauramilroymedia.com 
• Follow Laura on Instagram: https://instagram.com/lauramilroymedia 
• FREE guide on how to balance fast and slow marketing strategy: https://thekarareport.com/roadmap 
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport