The Dentalpreneur Podcast w/ Dr. Mark Costes 2037: Numbers That Matter Pt. 2
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Jul 26, 2024 Dive into essential practice metrics that can elevate a dental business! Discover the importance of boosting internal capacity before heavy marketing spends. Learn about reactivating former patients and the critical role of managing collections for financial health. The conversation emphasizes data-driven decisions when considering new hires, alongside recognizing warning signs in practice management. With strategies for tackling staff shortages and fostering a positive culture, this discussion is invaluable for dental professionals aiming for success.
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Expand Capacity Before Marketing
- Expand your practice capacity before ramping up marketing efforts.
- This prevents misinterpreting new patient influx as marketing success.
Reactivate Patients Before Marketing
- Reactivate existing patients before investing heavily in new marketing.
- This utilizes previously paid-for exams and fills your hygiene schedule effectively.
Exam Mix Impacts Productivity
- Exam counts alone don't determine practice health; the mix and complexity matter.
- A healthy balance of new, periodic, and emergency exams sustains production longer.