799: Eleanor Beaton – The Case for Non-Revenue-Centered Business

Jul 27, 2022

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What do we tend to center our business goals around? Revenue, right? In this episode, find out why that might not be the best idea…and what to do differently. As my guest, Eleanor Beaton, says, "the hunt for immediate revenue can hold us back from making long-term decisions that actually create sustainable, long-term wealth." In this fascinating conversation, Eleanor and I talk about the need for long-term thinking, the downsides of constant urgency, and the power of building a business ecosystem. Through building an ecosystem of scalable processes, revenue-generation can simply become a natural by-product of the ecosystem you've built.

Eleanor Beaton is the founder of SafiMedia, an education & coaching company for women entrepreneurs. SafiMedia is committed to advancing global gender equity one woman-owned business at a time. Together with her colleagues, Eleanor is on a mission is to double the number of women entrepreneurs who scale past $1M in revenue by 2030. Eleanor hosts the Power + Presence + Position podcast, a top-ranked podcast for female founders with over 1.7 million downloads to date. The former chair of the Visiting Women's Executive Exchange Program at the Yale School of Management, Eleanor has been featured in publications including The Globe & Mail, The Atlantic and Forbes.

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Eleanor Beaton, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact –

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.